Alcohol prevention on college campuses: the moderating effect of the alcohol environment on the effectiveness of social norms marketing campaigns.
Published:
2011
Publisher:
Journal of Studies on Alcohol and Drugs
Type:
Journal article
Volume:
72
Issue:
2
Page(s):
232-9
Abstract
Evaluations of social norms marketing campaigns to reduce college student drinking have produced conflicting results. This study examines whether the effectiveness of such campaigns may be moderated by on-premise alcohol outlet density in the surrounding community.